What Does Responsive Website Design Mean?
Simply put, responsive website design is a certain approach in which web content is adapted to various screen and window sizes on a variety of devices. When a website is made using responsive design, it ensures that all users can view and access the site in a way that is best suited to the device they are using.
At Promote UK, we use responsive design in the affordable websites we create for clients in Surrey, Sussex, Kent, London, Devon and nationwide. By using this approach, we provide website visitors with an optimal user experience at all times.
What Does Responsive Website Design Mean?
Simply put, responsive website design is a certain approach in which web content is adapted to various screen and window sizes on a variety of devices. When a website is made using responsive design, it ensures that all users can view and access the site in a way that is best suited to the device they are using.
Simply put, responsive website design is a certain approach in which web content is adapted to various screen and window sizes on a variety of devices. When a website is made using responsive design, it ensures that all users can view and access the site in a way that is best suited to the device they are using.
Why is Responsive Design Important?
A term first coined by web designer Ethan Marcotte in 2010, the need for responsive design has increased rapidly in the past decade. This is largely due to the rise in smartphone use, leading to a mobile-first agenda in SEO and website design.
Thanks to technological advancements, there are now many different devices that can access the internet. Some examples include:
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Smartphones
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Desktop Computers
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Laptop Computers
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Digital Media Players (e.g. Smart TVs)
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Game Consoles
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Smart Watches
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Tablets
With more ways than ever to get online, responsive web design is no longer optional; it’s integral to guaranteeing a good user experience. When a user visits your website, they expect to be able to view and navigate it with ease. Should they find it difficult to use your site, users will likely return to their search results without interacting with it. This affects your bounce rate, conversions and overall SEO rankings, making it harder for your business to flourish online.
Speaking of SEO, responsive design also improves the crawlability of your website. Because responsive design optimally arranges page content to suit the browser window or screen, a Googlebot user agent only has to crawl one version of your page once. On the other hand, with adaptive design, a similar but different design approach, a Googlebot user would instead need to crawl multiple versions of the same page multiple times, making it harder for your website to rank.
