SEO Techniques to Boost Brand Continuation
There are certain SEO strategies you can integrate into your content and website design that can enhance your company’s brand:
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Targeting Low-Competition Keywords
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Building Topical Authority
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Optimising Brand Keywords
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Sharing SEO-driven Content Across Multiple Platforms
Targeting Low-Competition Keywords
When conducting initial keyword research, finding low-competition or bottom-of-the-funnel (BOFU) keywords is valuable in establishing your brand. Instead of using high-competition, short-tail keywords, optimising for low-competition keywords improves your ranking. With less competition, you will stand out from the crowd and become recognised as a trusted source for your chosen niche.
Building Topical Authority
Once you’ve started ranking for certain keywords, you need to retain your consumers' trust. You can achieve this by creating topical content that reinforces your authority within your field. This could be writing instructional guides or sharing useful advice about your products and services.
Although there may be no clear commercial or transactional intent behind content creation, if you use it wisely, it will convince readers of your expertise and lead to future conversions.
Optimising Brand Keywords
As you become more established, you may see your brand appear frequently in SERPs. This may be a sign that you should optimise your content for brand keywords to help improve your ranking even further.
Sharing SEO-driven Content Across Multiple Platforms
Instead of relying purely on search results, you can also promote SEO-optimised content across multiple platforms. Sharing new or updated pages via email or social media can help supercharge your brand visibility and recognition. Our website designers ensure a consistent style across your site, so any new pages are instantly recognisable.
If you would like to learn more about branding and its relationship with web design, you can count on Promote UK. Our website company is open to working with clients in Surrey, Kent, Sussex, London and all other parts of the UK.
