SEO Website Company in Surrey, Kent and All of the UK | Our Conversion Guide

Are you a small business owner looking to promote your products and services? Do you need a website company with a proven track record in improving online presence? Look no further. Promote UK is a specialist SEO company with a wealth of experience in creating optimised websites for businesses in Surrey, Kent, Sussex, London and across the UK.

If you’ve done any research into digital marketing, you may have encountered the term ‘conversion rate’. We would like to share some insight into this topic to benefit our current and potential client base.

Don't forget to check out our practical and informative blog pages that cover a wide range of topics, including business emails, Google My Business and reviews.

What is a Conversion Rate, and Why is it Important?

Conversion rate refers to the number of website visitors who complete a desired action. This may be clicking on a link to a landing page, signing up for a mailing list, or completing a contact form.
Using website analytics, you can easily calculate a page’s conversion rate. Simply divide the number of conversions (desired actions) by the total number of people who interact with it. This should give you a number with a decimal point in it, which is better expressed as a percentage.
For example- a page has 30 conversions and 900 visitors.
30÷900 = 0.033.
This means that the page has a conversion rate of 3.3%.
A conversion rate of 3%-5% is generally considered good (the higher, the better), while 2% or below is less than optimal.
As an SEO company and website company, conversion rates are valuable performance indicators of a website's effectiveness. Tracking conversion rates lets you know whether your website is fulfilling its purpose (to attract customers to your goods and services) or whether you need to make changes to your digital marketing strategy.

How Can You Improve Your Conversion Rate? Our Conversion Rate Optimisation (CRO) Tips

Conversion Rate Optimisation (or CRO) is a series of techniques and strategic approaches to improving the success of your website’s SEO. This improvement may be measured in an increased number of clicks through to your site, better-quality website traffic or achieving a higher ranking in search engine results pages (SERPs).

As a specialist SEO and website company, we use various CRO techniques on our clients' websites in Surrey, Kent, Sussex, London and across the UK. Some examples include:

  • Targeted Keywords

  • Mobile-Friendly Design

  • Faster Page Loading Speeds

  • Writing Relevant and High-Quality Blog Pages

  • Clearly Displaying Testimonials

  • Using Strong Colours for Call-to-action (CTA) Buttons

Whether you have a website with us or you’re running your own, it’s best to analyse and review your SEO and CRO strategies to see what’s working best. At Promote UK, we closely monitor changes in the Google algorithm and subsequent SEO trends to ensure our digital marketing practices are always up to the highest standards.

With 99% of our websites ranking on the first page of Google within six weeks, we are a high-achieving SEO company that constantly strives to help our clients succeed online.

Call Promote UK on 0345 257 0688 for all your digital marketing needs. We’re a specialist SEO-optimised website company that works with clients in Surrey, Kent and other locations across the UK.