Why Do We Use Long-tail Keywords?
Effective SEO is about finding ways for your business to stand out online. Here are a few of the main reasons why long-tail keywords can help your website reach the people who need it most:
Easier Ranking
By their nature, short-tail keywords are frequently searched but very competitive. Although not entirely impossible, it can take years for these search phrases to rank well in SERPs, meaning that users are less likely to find your website. While long-tail keywords aren’t searched as often, the lack of competition gives you a better chance of ranking on page 1 of Google.
Better Targeting
Because long-tail keywords are highly specific, it’s easier to tailor pages on your website to target them. A page optimised for ‘Property Extensions in London’ has a clear purpose for the target audience of that keyword, whereas ‘Extensions’ by itself would bring up a range of pages that are likely to be irrelevant to the user.
Higher Conversions
As an expert SEO company, our approach to local SEO helps our clients in Surrey, London, Kent, Sussex and across the UK by attracting highly interested clients to their businesses. Typically, users who enter long-tail keywords into Google have a firm idea of what they’re looking for, making it more likely that they’ll click through to your website if you accurately meet their search criteria. Purposeful searches that come from long-tail keywords tend to lead to higher conversion rates, allowing your business to profit.
