1. Creating Authentic Social Proof
As amazing as you make your products and services appear, it’s human nature to look for validation from our peers before making a purchase. Having a series of good reviews on Google or TrustPilot will give potential customers the confidence they need to choose your company.
Reviews also help new customers understand what to expect when they work with you or pay for your products or services. This helps you and the client avoid issues later on.
2. Improving Your Local SEO Ranking
Positive reviews contribute towards Google’s local search ranking algorithm. They improve your prominence, a key factor in the algorithm, allowing your business to build trust and notoriety with Google. This will help you rank higher in local search results.
3. Increasing Visibility and Click-Through Rates
Reviews aid website promotion by making your business more visible to relevant customers. They can also encourage more clicks to your website.
4. Providing Valuable Insight
You can’t solve a problem if you don’t know one exists. By giving your customers a clear outlet for feedback, you can better understand the customer experience and make necessary adjustments for the future.
5. Promoting Customer Engagement and Giving You a Competitive Advantage
Leaving reviews is a great way to encourage customers to interact with your website, and the more reviews you have, the more credibility you gain. The highest-performing businesses typically have more reviews, encouraging new customers to choose them over less-reviewed competitors.
How Do You Get Customers to Leave a Review?
Now that you better understand reviews and how they aid website promotion and SEO rankings, you’re probably wondering, “How do we get clients to review us?” With our understanding of digital marketing, here are some of our top tips for businesses in Surrey, Kent, Sussex, London and locations across the UK:
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Ask Clients for a Review After a Purchase
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Offer Incentives in Exchange for Customer Reviews (e.g. discounts, free products/services, prize draw entries)
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Make Your Reviews User-Friendly
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Express to Clients Why Reviews are Important to Your Business
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Reply to All Online Reviews to Show You Value Customer Feedback
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Prominently Display Positive Reviews
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Request Reviews in Email Marketing
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Provide Excellent Customer Service
