They’re Subject to Change
With alterations to how the algorithm rates certain factors and signals, Google needs to recalculate and reprocess various data points, which can cause unwanted effects. It's common to see Google backtrack if updates don't work as expected. Issues like poor experience or a negative effect on Search Engine Optimisation, causing a loss on traffic to high-quality websites, can result in Google retracting part or all of an update.
They Take Time to Introduce
Google SEO and algorithm updates can take time, so there will typically be a small waiting period for revisions to take effect. Our SEO company takes every care to minimise disruption to our clients and ensure they are achieving for their profession in Surrey, Sussex, Kent, London or any area nationwide.
They Affect Different Regions at Different Times
Google begins by updating the algorithms in different regions at different times. It’s completely normal for a targeted area to receive updates and see website fluctuations at a different time than another area.
They Impact Every Site Differently
Google algorithm updates will cause fluctuations in all websites’ traffic and rankings, but each site will be impacted to varying degrees. Initially, poor-quality content may rise in the SERPs, but as the algorithm adjusts, quality content will return to the top position. Changing content to align with fluctuations can be short-sighted, which is why it’s crucial to be patient with updates.
How We Prepare for Google Algorithm Updates
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Revising and keeping websites up to Google SEO best practices.
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Creating authoritative and helpful content that holds up during all updates.
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Staying apprised of the latest Google algorithm update information and insights.
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Regularly reviewing performance and trends and identifying upcoming updates.
