1. Proven Track Record
Ensure the company you choose is tried and tested. View their client reviews and ratings on websites such as Trustpilot, and ask to view examples of their completed projects.
2. Comprehensive Strategy
Although improved rankings are a key element of any good SEO strategy, the specialist you choose should successfully enhance your overall online presence. To achieve this, keyword research, on- and off-page SEO, copywriting, and website design should all be completed, ensuring the traffic your website receives converts into business.
3. Customisation
Every business is unique and should be treated as such. Avoid companies that offer a one-size-fits-all solution and opt for those that cater to your individual requirements.
4. Clear Communication
Regular communication is key when entrusting an external party to develop your business. Ensure your selected SEO specialists keep you updated during and after your new website is completed. This way, have access to ongoing metrics and be able to make edits should they be required.
5. In-House Experts
To achieve the best results, all SEO work should be completed in-house. When companies outsource projects, it often leads to a disconnect, with the external team not quite able to achieve the desired vision. With a head office in Surrey, our Promote UK team comprises in-house professionals for all departments. These include:
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Sales
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Customer Development
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Copywriting
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Design
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SEO
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Technical
6. Realistic Promises
If an SEO agency promises quick results, this should be treated as an immediate red flag. SEO is a strategy that requires time to reach its full potential, creating organic traffic that builds your business's visibility and turns clicks into customers.
7. Industry Understanding
Choosing a digital marketing company with a deep understanding of your industry is important. The best way to identify whether the SEO specialists you choose have experience in your field is to ask about their clients' history or the trading associations they frequently work with.
8. Budget Considerations
You should be able to discuss your budget openly and honestly. A reputable company will discuss their pricing and break down the costs to help you understand where the money is going.
9. Ongoing Support
SEO requires ongoing time and effort, so make sure the company you choose offers ongoing support that updates strategy elements when needed, in line with search engine algorithm updates and market trends.
10. Website Health Checks
Leading SEO companies demonstrate their capabilities and commitment to customers by providing free website health checks. Not only does this help them identify areas for SEO improvement, but it also gives you a breakdown of security, functionality, user experience, and other important website design elements.
